Brand Development & Print — Leeds City Council
Following our work in 2014 for the Tour de France Grand Départ in Leeds and Yorkshire, we were commissioned by Leeds City Council to design and deliver an epic business support package to enable businesses in Leeds to support and promote the up and coming triathlon.
With 35 countries taking part in the elite events, we thought it was a fantastic opportunity to highlight the diversity and global scale of the event here in Leeds.
We designed a flexible and colourful system of race numbers from all 35 countries applied to a range of window vinyls, collectors cards and posters along with a handy guide on their usage.
We were responsible for the concept creation, the design of window vinyls, collectors cards, posters and brochures as well as managing the delivery and budget of printwork from multiple sources.
Over 10,000 items of mixed artwork were assembled, packaged and distributed to over 700 locations via environmentally responsible (and relevant) bicycle courier!